MARKETING TO WIN.
“We are defined by the stories we tell ourselves”
Our marketing team comprises of a cross-pollination of sports journalists, photographers, publicists, videographers and a media group specializing in telling the stories of our athletes and delivering them to market.
We understand that image, brand and access to the athlete forms the framework from which the connective tissues of sponsorships, host broadcasting and media are wholly dependent. This makes the athlete the most important commodity paradigm. For all of these reasons, we make our athletes our number one focus and priority.
The dynamic way in which athletes interface with their fans, creates unique, far-flung opportunities in both a real and virtual commercial space. The infusion of pop-culture and sports has revolutionized a cross-section of industries ranging from fashion, music, entertainment and celebrity lifestyles which draw us all that much closer to the athlete. Our world of sports centers around the athlete, but now, more than ever before, introduces a universe of stakeholders that drive the industry that we serve at SAS.
In preparing a winning marketing strategy for our athletes, we focus on: